Media Director | 2024-Present

• Owns $10M+ media budget for Fidelity’s Enterprise business units, consulting on emerging media technologies and consumer trends.

• Develops impactful communication strategies across media channels that meet sales team objectives.

• Manages cross functional teams including product, legal, strategy and senior leadership to drive business forward.

• Translates cross channel marketing briefs into strategic paid media plans, leveraging data driven insights to forecast business goals.

• Manages external media agency (Havas) across planning, activation, and analytics.

• Utilizes innovative tactics like customer segmentation, to target leads increasing consumer engagement.

Marketing Director for Plynk, Fintech Startup at Fidelity | 2021-2024

• Identified target customer segments for Plynk and developed tailored branding and marketing elements to resonate with these audiences. 

• Grew customer base to +176K accounts in 2 years’ through data driven insights and efficient optimizations.

• Led Plynk’s go-to-market strategy, collaborating with cross-functional teams to launch a cross-channel marketing campaign with an $9M budget, achieving an 8% lift in brand awareness, 180K app installs, and a 50% reduction in customer acquisition costs. 

• Managed Plynk’s influencer marketing channel, including strategy development, influencer vetting, and content review. Collaborated with influencers to ensure campaigns were on brand and impactful, driving significant brand awareness & engagement. 

• Collaborated with product development and sales teams to align marketing strategies with business goals, achieving continued growth QoQ for 2 consecutive years. 

• Developed and executed comprehensive strategies for owned marketing channels; built Plynk website, implemented GA & GTM tags and established social media platforms, driving significant growth and engagement.